Writing & Marketing

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content
Here's How to Work on Your Writing Flow

Every writer knows that proper writing flow makes a story feel connected and allows the reader to follow the thread of the argument. Yet creating a logical sequence is a trouble spot for many writers. Learn how to work on your writing flow to create a smooth experience for your readers.

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copywriting
How to Write Customer-Centric Copy for Your Website

We try our best...We have highly qualified experts... We understand your business...We are small and flexible...We are global... And how many "We" do you have on your website? Read on to learn why self-centered copy ruins your marketing and how to write customer-centric copy that does the opposite.

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content
How to Update Old Content: 13-Step Checklist

There are two things that all bloggers and marketers want to increase: traffic and leads. And there is one tried and true method to do it: re-optimize your existing content. Read on to learn why updating content is a good idea and how to do it step by step.

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copywriting
How to Write a Landing Page + Examples

Open a fresh Google Doc and flex those typing fingers. In this blog post, I'm going to break down how to write high-converting landing page content and show lots of examples to inspire you. Let's get started.

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content
There Are No New Ideas in Content. So How Do You Differ?

Very often, writers copy content written by their competitors. It's easier, faster, and safer. But if your content doesn't differ from other content, it won't get noticed. Here are a few ideas on how to stand out.

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copywriting
Clarity in Writing: How to Make Your Words Digestible

Fancy-pants words, ambiguity, and complexity are the enemies of good copy. Clarity is one of the main principles of writing content that people will read. Learn how to make your copy clear and simple.

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strategy
What is a Style Guide in Content Marketing?

A style guide is what you need to create a consistent experience for your readers. The biggest brands like Salesforce, Mailchimp, Shopify, Microsoft use style guides to define rules for their marketing communications. Learn what a style guide includes and why you need it.

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content
Headline Writing: The Only Formula You'll Ever Need

Headline formulas don't work unless you understand why they work. Learn how to create a magnetic headline by asking 9 questions to your first working title.

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strategy
How to Write a Perfect Content Brief for Writers

A content brief is a set of instructions to guide a writer on how to draft a piece of content. I call this document a specification. So what makes a good specification or a content brief for writers? Discover in this blog post!

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content
How to Develop a Key Message for Your Blog Post

There is a big difference between content that simply accumulates information and content that's about something. A key message is a core idea that you want your audience to hear and remember. Let's learn how to develop it!

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copywriting
8 Problem-Focused Copywriting Frameworks to Write Copy That Sells

People are more motivated by the threat of losing than they are by the prospect of winning. That’s why addressing people’s problems or fears works so well in marketing. Discover 8 problem-oriented copywriting formulas you can experiment with.

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copywriting
5 Best Copywriting Formulas to Never Start From Scratch Again

Ever felt like you can’t come up with an effective message? Formulas can just be the right tool for you. Check out five formulas to use in article intros, in social captions, in emails, on landing pages, and everywhere else you write online.

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strategy
Content Workflow for Marketing Teams

Does everyone on your content team know what steps are involved in content production and who’s responsible for what? Let's break down what a content writing workflow consists of!

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strategy
How to Apply Jobs To Be Done to Content Writing

What job is your content hired for? Learn how to apply the JTBD framework to content marketing.

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content
Writing With Statistics: Mistakes to Watch Out For

Statistics make your arguments more persuasive, but only if used correctly. Learn more about how to use numbers to give your arguments a firm foundation.

blog thumbnail
content
How to Write Good Subheadings [Common Mistakes Writers Make]

Subheadings often get overlooked by writers. But they, in fact, are very important for readability. Read on to learn a few rules of writing good subheadings for your blog posts.

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content
What Is Readability and How to Make People Stay on Your Page Longer

The longer people stay on a page, the more likely they are to convert into customers. To increase time on page, you need to pay attention to content readability.

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people
Content Writer Interview Questions

What questions should you ask a content writer at a job interview to reveal their skills and experience? These are my top 10 content writer interview questions!

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content
Best Types of Blog Posts to Drive Traffic and Leads

In my experience working with B2B companies, there are five types of blog posts that generate the most traffic and are more likely to convert readers into leads.

blog thumbnail
content
Understanding Search Intent for Content Writers

To write content that ranks well on search, you need to have a crystal clear understanding of what your readers want to see when they type in your target keyword in the search box.

blog thumbnail
content
What Is Inclusive Writing: A Guide for Content Creators

Do you know for sure who exactly will be reading your content? You don't. Read on to learn how to write content that serves and resonates with as many people as possible.

blog thumbnail
content
Call To Action Examples to Optimize Conversions on Your Blog

A lack of calls to action in blog posts is one of the reasons why readers don't continue their journey on your website and don't convert into leads. The good news is, it's easy to fix. Check out the best examples of calls to action to add to your blog.

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copywriting
Voice of the Customer Research: Find Your Copy by Mining Customer Reviews

The best copy never comes from copywriting formulas and persuasion hacks. It comes from customers' own words. Learn how to find the words that your customers want to hear.

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content
How to Write a Powerful Conclusion Paragraph for Your Blog Post

A powerful concluding sentence should reinforce your key message and keep your readers wanting more. Explore five types of endings for your blog posts.

blog thumbnail
content
How to Write an Intro Paragraph That Hooks: 6 Tried & True Strategies

The main reason why so many blog posts don't get read is that they have bad introductions. Getting straight to the point and sticking with it all the way through comes down to knowing your message. Read on to learn about a few strategies on how to start your blog posts.

blog thumbnail
content
How to Write a Blog Post: From Outline to Final Draft

Before you write something, plan it. Figure out what you are going to write, and then write it. If your first draft looks like crap, then you didn't plan well enough.

blog thumbnail
content
5 Types of Personalities in B2B and How to Write Content They'll Love

People fall into one of five decision-making categories: charismatics, thinkers, skeptics, followers, or controllers. Let’s take a closer look at these personalities to understand how you can adapt your writing style and message to your type of reader.

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copywriting
What Is Copywriting? 15 Questions & Answers About Copywriting

Wonder what copywriting is? What do copywriters do? How do they get paid? How do you become a copywriter? Is it a good career? Get all the answers about copywriting in this article.

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people
What Does a Copywriter Do? And What Do They Get Paid For?

Copywriters don’t write content, don't write words to fill empty space in designs, and don’t just write. Obviously, they have nothing to do with copyright law. Copywriters write copy. But it’s not the whole story...

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strategy
B2B Buyer's Journey Explained

What do you think B2B buyers want? Thought leadership content? I'm afraid what they want is to buy. But marketers won’t help them do it. Learn how to apply Gartner's B2B buyer's journey to your content to let your buyers successfully arrive at a purchase.

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strategy
Content Cluster Strategy: How to Improve Your Blog's UX & Search Performance

Content clusters is a new strategy that puts topics over keywords. Check out what a content cluster consists of and find out how to turn your blog into a library.

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people
Copywriting Skills: What You Should Master to Succeed in Marketing

Great copywriters are rare. They know how to use their writing skills to make people do what they want. So what skills do you need to become a great copywriter?

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strategy
Content Strategy: How to Map Content to Each Stage of the Marketing Funnel

If you want to generate leads, your content needs to correspond to the right stage of the customer's journey. Learn how you can build your content strategy using 5 Stages of Awareness. I break down the whole process into 5 easy steps.

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people
Copywriter vs Content Writer, Technical Writer, Blogger, UX Writer and More: Who to Hire?

What's the difference between copywriters and a whole bunch of other creative specialists that have something to do with writing and marketing? Time to figure it out!

blog thumbnail
people
7 Skills a Content Writer Needs to Get Their Job Done

A list of skillsets that content writers need when applying for a job and growing their careers.

blog thumbnail
copywriting
How to Write Customer-Centric Copy for Your Website

We try our best...We have highly qualified experts... We understand your business...We are small and flexible...We are global... And how many "We" do you have on your website? Read on to learn why self-centered copy ruins your marketing and how to write customer-centric copy that does the opposite.

blog thumbnail
copywriting
How to Write a Landing Page + Examples

Open a fresh Google Doc and flex those typing fingers. In this blog post, I'm going to break down how to write high-converting landing page content and show lots of examples to inspire you. Let's get started.

blog thumbnail
copywriting
Clarity in Writing: How to Make Your Words Digestible

Fancy-pants words, ambiguity, and complexity are the enemies of good copy. Clarity is one of the main principles of writing content that people will read. Learn how to make your copy clear and simple.

blog thumbnail
copywriting
8 Problem-Focused Copywriting Frameworks to Write Copy That Sells

People are more motivated by the threat of losing than they are by the prospect of winning. That’s why addressing people’s problems or fears works so well in marketing. Discover 8 problem-oriented copywriting formulas you can experiment with.

blog thumbnail
copywriting
5 Best Copywriting Formulas to Never Start From Scratch Again

Ever felt like you can’t come up with an effective message? Formulas can just be the right tool for you. Check out five formulas to use in article intros, in social captions, in emails, on landing pages, and everywhere else you write online.

blog thumbnail
copywriting
Voice of the Customer Research: Find Your Copy by Mining Customer Reviews

The best copy never comes from copywriting formulas and persuasion hacks. It comes from customers' own words. Learn how to find the words that your customers want to hear.

blog thumbnail
copywriting
What Is Copywriting? 15 Questions & Answers About Copywriting

Wonder what copywriting is? What do copywriters do? How do they get paid? How do you become a copywriter? Is it a good career? Get all the answers about copywriting in this article.

blog thumbnail
people
Content Writer Interview Questions

What questions should you ask a content writer at a job interview to reveal their skills and experience? These are my top 10 content writer interview questions!

blog thumbnail
people
What Does a Copywriter Do? And What Do They Get Paid For?

Copywriters don’t write content, don't write words to fill empty space in designs, and don’t just write. Obviously, they have nothing to do with copyright law. Copywriters write copy. But it’s not the whole story...

blog thumbnail
people
Copywriting Skills: What You Should Master to Succeed in Marketing

Great copywriters are rare. They know how to use their writing skills to make people do what they want. So what skills do you need to become a great copywriter?

blog thumbnail
people
Copywriter vs Content Writer, Technical Writer, Blogger, UX Writer and More: Who to Hire?

What's the difference between copywriters and a whole bunch of other creative specialists that have something to do with writing and marketing? Time to figure it out!

blog thumbnail
people
7 Skills a Content Writer Needs to Get Their Job Done

A list of skillsets that content writers need when applying for a job and growing their careers.

blog thumbnail
content
Here's How to Work on Your Writing Flow

Every writer knows that proper writing flow makes a story feel connected and allows the reader to follow the thread of the argument. Yet creating a logical sequence is a trouble spot for many writers. Learn how to work on your writing flow to create a smooth experience for your readers.

blog thumbnail
content
How to Update Old Content: 13-Step Checklist

There are two things that all bloggers and marketers want to increase: traffic and leads. And there is one tried and true method to do it: re-optimize your existing content. Read on to learn why updating content is a good idea and how to do it step by step.

blog thumbnail
content
There Are No New Ideas in Content. So How Do You Differ?

Very often, writers copy content written by their competitors. It's easier, faster, and safer. But if your content doesn't differ from other content, it won't get noticed. Here are a few ideas on how to stand out.

blog thumbnail
content
Headline Writing: The Only Formula You'll Ever Need

Headline formulas don't work unless you understand why they work. Learn how to create a magnetic headline by asking 9 questions to your first working title.

blog thumbnail
content
How to Develop a Key Message for Your Blog Post

There is a big difference between content that simply accumulates information and content that's about something. A key message is a core idea that you want your audience to hear and remember. Let's learn how to develop it!

blog thumbnail
content
Writing With Statistics: Mistakes to Watch Out For

Statistics make your arguments more persuasive, but only if used correctly. Learn more about how to use numbers to give your arguments a firm foundation.

blog thumbnail
content
How to Write Good Subheadings [Common Mistakes Writers Make]

Subheadings often get overlooked by writers. But they, in fact, are very important for readability. Read on to learn a few rules of writing good subheadings for your blog posts.

blog thumbnail
content
What Is Readability and How to Make People Stay on Your Page Longer

The longer people stay on a page, the more likely they are to convert into customers. To increase time on page, you need to pay attention to content readability.

blog thumbnail
content
Best Types of Blog Posts to Drive Traffic and Leads

In my experience working with B2B companies, there are five types of blog posts that generate the most traffic and are more likely to convert readers into leads.

blog thumbnail
content
Understanding Search Intent for Content Writers

To write content that ranks well on search, you need to have a crystal clear understanding of what your readers want to see when they type in your target keyword in the search box.

blog thumbnail
content
What Is Inclusive Writing: A Guide for Content Creators

Do you know for sure who exactly will be reading your content? You don't. Read on to learn how to write content that serves and resonates with as many people as possible.

blog thumbnail
content
Call To Action Examples to Optimize Conversions on Your Blog

A lack of calls to action in blog posts is one of the reasons why readers don't continue their journey on your website and don't convert into leads. The good news is, it's easy to fix. Check out the best examples of calls to action to add to your blog.

blog thumbnail
content
How to Write a Powerful Conclusion Paragraph for Your Blog Post

A powerful concluding sentence should reinforce your key message and keep your readers wanting more. Explore five types of endings for your blog posts.

blog thumbnail
content
How to Write an Intro Paragraph That Hooks: 6 Tried & True Strategies

The main reason why so many blog posts don't get read is that they have bad introductions. Getting straight to the point and sticking with it all the way through comes down to knowing your message. Read on to learn about a few strategies on how to start your blog posts.

blog thumbnail
content
How to Write a Blog Post: From Outline to Final Draft

Before you write something, plan it. Figure out what you are going to write, and then write it. If your first draft looks like crap, then you didn't plan well enough.

blog thumbnail
content
5 Types of Personalities in B2B and How to Write Content They'll Love

People fall into one of five decision-making categories: charismatics, thinkers, skeptics, followers, or controllers. Let’s take a closer look at these personalities to understand how you can adapt your writing style and message to your type of reader.

blog thumbnail
strategy
What is a Style Guide in Content Marketing?

A style guide is what you need to create a consistent experience for your readers. The biggest brands like Salesforce, Mailchimp, Shopify, Microsoft use style guides to define rules for their marketing communications. Learn what a style guide includes and why you need it.

blog thumbnail
strategy
How to Write a Perfect Content Brief for Writers

A content brief is a set of instructions to guide a writer on how to draft a piece of content. I call this document a specification. So what makes a good specification or a content brief for writers? Discover in this blog post!

blog thumbnail
strategy
Content Workflow for Marketing Teams

Does everyone on your content team know what steps are involved in content production and who’s responsible for what? Let's break down what a content writing workflow consists of!

blog thumbnail
strategy
How to Apply Jobs To Be Done to Content Writing

What job is your content hired for? Learn how to apply the JTBD framework to content marketing.

blog thumbnail
strategy
B2B Buyer's Journey Explained

What do you think B2B buyers want? Thought leadership content? I'm afraid what they want is to buy. But marketers won’t help them do it. Learn how to apply Gartner's B2B buyer's journey to your content to let your buyers successfully arrive at a purchase.

blog thumbnail
strategy
Content Cluster Strategy: How to Improve Your Blog's UX & Search Performance

Content clusters is a new strategy that puts topics over keywords. Check out what a content cluster consists of and find out how to turn your blog into a library.

blog thumbnail
strategy
Content Strategy: How to Map Content to Each Stage of the Marketing Funnel

If you want to generate leads, your content needs to correspond to the right stage of the customer's journey. Learn how you can build your content strategy using 5 Stages of Awareness. I break down the whole process into 5 easy steps.

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