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Content Writer (Copywriter) Job Description: How to Hire the Best Talent

Content Writer (Copywriter) Job Description: How to Hire the Best Talent

Need to hire a great content writer but the job market is full of unqualified candidates? Let's figure out what your job ad should say so you could make better hires.

Since the start of the pandemic, people have spent twice as much time consuming content globally as they did before. From an average of 3 hours 17 minutes, we've gone to an average of 6 hours 59 minutes.

On the one hand, it's pretty good news for businesses that use content marketing to attract and retain customers. But there is bad news too: Where demand is soaring, so is competition. Publishing high-quality content is a sure-fire way to beat the competition. And that means you need to get better at hiring good writers. 

Attracting the best talent has a lot to do with what your job description says. Fortunately, I've got you covered with tips and guidelines on how to write a job description to land an outstanding content writer.


3 principles of a great job description

To start with, here are three principles of a great job description:

  1. It must make the job clear.
  2. It must make the position sound exciting and compelling. 
  3. It must make your company sound attractive.

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What do you include in your job description?

1. A clear title

If you browse Indeed for content writing jobs, you'll come across the following titles:

  • Freelance Content Writer
  • Entry-Level Content Writer
  • Blog Writer
  • Freelance: Foreign Language Content Contributor
  • Content Writer Trainee
  • Staff Writer (Remote)
  • Content Designer (UX Writer)


Indeed


These are all good titles. They describe specifically:

  • The kind of job (Blog Writer or Content Designer)
  • The level of experience (Entry-Level Content Writer, Content Writer Trainee)
  • The type of job (Remote, Freelance, Staff)
  • And contain popular keywords (Content Designer (UX Writer)).

Your candidates won’t be able to find your ad without a clear job title. So make sure you do a good job writing it. 

2. A compelling job summary

The job summary should have a quick overview of your company and expectations for the position. Make sure you open with a strong, attention-grabbing couple of sentences that hook the reader. For example:


Example 1:

Do you love writing and have the chops for technology? This job might just be what you're looking for!

Example 2:

We're looking for an awesome person to write articles about a healthy lifestyle and how it can make people's lives better. Together we'll write real-life stories, expert opinions, tips on living a healthier life, and other wonderful content that deserves to be talked about. If you're fun, creative, smart, and curious, come join us!

Example 3:

Want to break into copywriting? We can help you learn the craft! Participate in our internship program to explore a career in copywriting, learn how to write effective copy, and get a job with no experience.

Example 4:

Are you smart, curious, and creative? Do you like to write, learn new things and create new meanings? We're looking forward to meeting you!

When you talk about your company, make sure your job description explains why a candidate would love to work there. You can include your company's mission, emphasize the importance of your products or services, mention some of your clients, or add some numbers that demonstrate how successful you are.

For example, Github, a popular open-source community for developers, has a mission in the job summary for an Executive Editor position:

We aspire to create engaging content for everyone in GitHub’s 65 million-member (and growing!!) developer community - the makers, hobbyists, students, maintainers, and the people contributing to open source.

Github

Spotify, a music streaming app, talks about what its team does –– and it sounds like they're really doing something important and innovative:

The Greenroom team is redefining the audio ecosystem by directly connecting users through real time conversation.
Spotify


Don't talk too much about your company in the job summary, though. This might distract the reader. You'll have a whole section about your company at the end of the job description.

Another important part of the job summary is a short but clear description of who you're seeking and what they should do. It's in your best interest to describe the job in a way that makes people looking to get hired as writers feel valued and appreciated.

For example:

As a copywriter, you will work as part of our team to create copy for our clients' websites and landing pages. You will be the voice of our clients' brands and responsible for communicating their value propositions to their target audiences. In this position, you will play a vital role in contributing to our clients' business growth.  

Here's one more example. This time from Netflix:

We’re looking to hire a creative and highly strategic communications professional and entertainment buff, to join a lean but mighty team that champions the Netflix brand, tells member-first stories, and is focused on relentlessly building and enhancing our reputation across Asia-Pacific. The mandate for the role is to tell content-led brand and consumer stories about Netflix through media, social media and key opinion formers in APAC, be it member value, product innovation or the diversity and world class quality of our catalog.
Netflix

3. Specific responsibilities

Many companies do a bad job describing responsibilities in their job descriptions. I often come across two common tendencies: job responsibilities are either too vague or too ballooned, going beyond the writer’s ability to actually meet them.

Both of these tendencies can characterize a company that doesn't have a clear content strategy and operations. This company doesn't really know what they need a writer to do. They just want someone to create content, but because of the lack of a content marketing strategy and an inadequate content creation process, their content will turn out poorly. Of course, they will blame that on the writer and go search for a new one. But it's not the writer they need to blame, it's the company.

Never put the cart before the horse: define your content strategy and get your processes in order. And only then start looking for content writers.

Job responsibilities are what your applicants will expect from this job, and you need to make sure you can meet their expectations. 

Here is what your content writer responsibilities might look like:

  • Create new content for our blog and website 
  • Optimize content using SEO best practices
  • Work with management to help define and implement a content strategy and delivery calendar that supports our marketing goals
  • Engage directly with our production team to communicate our expertise in your content 

Tesla's job responsibilities for an Employee Content and Experience Partner sound like this:

  • Supporting existing Employee Experience programs and assisting in the development and implementation of new, innovative initiatives to engage and connect employees. 
  • Identifying and driving process improvements for the operations of programs and events. 
  • Developing, editing and designing content for a variety of internal sources and channels. 
  • Implementing internal content plans and the editorial calendar to support engagement. 
  • Reviewing content to ensure internal messages and tone are consistent across all mediums and align with company editorial voice. 
  • Interfacing and interacting with employees and leaders at all levels of the company. 



Tesla



Keep in mind that this section shouldn't necessarily be called Responsibilities. You can be creative and use a different word or phrase: Typical Activities, The Work, Your Mission, What Your Typical Day Looks Like. Content writers are creative individuals and they will be enticed by a creative tone of voice.


4. Realistic requirements

Requirements and skills should give the candidate an idea of what's important for this job. I have blogs about skills to look for in a copywriter and content writer. Make sure you check them out.

So how can you list the requirements in your job description?

You can divide job requirements into groups (Excellent English writing skills, Self-discipline, Communication, Experience) and provide explanations as bullet points in each of these groups. For example, Excellent English writing skills mean:

Excellent English writing skills: 
  • You write clear, concise, and grammatically correct copy
  • You pay special attention to headings, bullets, and calls-to-action
  • You create cohesion which makes your writing feel 'joined up' and makes it flow in a clear and logical manner
  • You build a clear content structure that makes it easy for both Google and people to find the answers to their questions
  • You love doing research and developing novel angles for your content
  • You have experience with search engine optimization, keywords, and how they impact content
Self-discipline:
  • You meet deadlines 
  • You keep your work in order
  • You have well-developed self-organizational skills to stay focused and productive
Communication:
  • You build friendly relationships with your colleagues
  • You are willing to ask questions and collaborate with other specialists
  • You can deal with criticism in a positive and productive way
Experience:
  • Previous experience as a Content Writer
  • Examples of published articles 
  • Degree in English, Marketing, or Journalism

Of course, it would be great if you found a writer with experience in your industry. But you should also consider writers who worked in other fields as long as they have a good writing portfolio.

With or without relevant experience, you should always ask applicants to provide you with examples of published articles to evaluate their quality of work. A writing portfolio will help you make a decision whether to invite this writer to a job interview.


5. Tangible benefits

The benefits section is very important for attracting the best talent. Today so many writers are looking for jobs where they can work from home, so make sure you include this option in your job description.

This is what your benefits section may look like:

  • Work remotely from anywhere
  • See the results of your efforts
  • Collaborate with experts in marketing
  • Have a clear career path
  • Get a competitive financial reward
  • Develop your skills via professional training, conferences, internal mentorship, and courses
  • Get your health insurance, vacation, and sick leave fully covered
  • Be part of our thriving culture that celebrates diversity and inclusion to unite the most outstanding talents

Make sure you don’t only mention employee perks, but also things like career development and people that the writer will work with.

6. How to apply

It goes without saying, to apply for a job, you need to send a CV. But if a writer sends a CV without a portfolio, you can’t evaluate their writing skills. It won’t hurt to specify that you need examples of works attached to the resume. Here is an example of a how to apply section for your job description:

Send us your resume with up to 3 examples of your works (preferably landing pages). If you seem like a good fit, we'll arrange an interview via Google Meet. We might send you a short test to examine the skills necessary for this position, such as writing and creativity.

It's a good idea to make things transparent and write what will happen after a candidate sends a resume.

7. About the company

The final section of your job description is information about the company. Here you can talk about what your company does, when it was founded, who it works with, where it has offices, and what’s so special about it. 

So there you have it. 7 things you need to include in your job description:

  1. A clear title
  2. A compelling job summary
  3. Specific responsibilities
  4. Realistic requirements
  5. Tangible benefits
  6. How to apply
  7. About the company

I hope this blog post has helped you write your own perfect job description for a content writer. To make things even easier for you, I've made a template of a job description. You can copy it and adjust to your company.

Read next:

Content Writer Interview Questions

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