How to Pick a Blog Niche for 2022

How to Pick a Blog Niche for 2022

Want to start a blog and maybe even grow it into a business? Great idea! But, what should you write about? In this blog post, I’ll help you zero in on the perfect niche for your new blog.

With more than 600 million blogs out there, one can confidently say: there must be a huge demand for blogs among the world's audience. 

Indeed, 77% of internet users read blogs. It doesn’t surprise me. People are looking up instructions for how to do things on Google every day and blogs are a great solution to their problems. 

People start blogs for various reasons. Some do it because they like writing, want to share their expertise, or want to bring attention to something they care about. But most bloggers are online entrepreneurs and they blog because this is a way for them to make money. In fact, many multi-million businesses started as a blog: an online education company Copyblogger, a graphic design marketplace 99Designs, web analytics software Kissmetrics, an e-commerce marketplace Groupon.

If a blog provides valuable information, it can drive a large amount of search traffic. And when there is an audience, there is always an opportunity for monetization. A blog can grow into a place where you can sell physical or digital products, consulting services, and online courses.

And now, let's figure out what you should write about.

How do you decide what to blog about?

There are many blogging niches out there, and you can literally start a blog about anything. So here are a few tips on how to pick out your topic.

1. Brainstorm plenty of blog niche ideas

Food, travel, health, self-improvement, technology, finance – write down everything that comes to your mind and then cross out the ideas that you are not genuinely interested in. You want to pick out an idea that will keep you motivated for years to come, something you can stick to. 

Remember: you are not required to be an expert on this topic. Blogging is a great way to learn something you've always wanted to explore.

2. Think about who you want to reach with your blog

In other words, define your audience. Be specific here. If you want to start a blog about traveling, define what kind of travelers you want to reach. Business travelers? Holidaymakers? Cultural travelers? Backpackers? Pick out a narrow audience — this will help you differentiate from other blogs. 

Keep in mind that your narrow audience should still be large enough, otherwise there is no point in starting a blog — it won’t bring any traffic.  

A good way to check if you've picked a good audience is to research books and products on Amazon and ads on Google:

  • Books. Look for books related to your niche and see how many reviews they have. 
  • Products. You should also check out products aimed at your readers. For example, if you've picked backpackers as your audience, see if Amazon offers relevant products when you type in "backpackers" in Amazon’s search bar. Lots of products are a sign of a paying audience. These products can also become your source of income if you choose to participate in affiliate programs. 
  • Google ads. Google is another good way to evaluate your audience. Try typing in some of your niche terms and related keywords into Google and see if any ads appear. If there are ads, there is a good market. 

3. Narrow down your niche

There are tons of blogs out there. Many of them have been existing for a very long time, so the niche you've picked out will most likely be very competitive. That's why you should start with something much more focused. Maybe instead of “finance,” you can pick a blog niche like “getting out of debt” or “financial minimalism." And instead of  "weight loss" you can pick "intermittent fasting." Start with something small. You can always scale it in the future. 

If you have doubts, try Google trends

Let's say you want to start a blog about diets. Your narrow ideas are the keto diet, paleo diet, and intermittent fasting. Type in these terms into Google trends:


Here we go: intermittent fasting is probably the best idea to pick out for your blog – it's the most popular search term among the three, and it's trending upward. The Paleo diet is the least popular, hence it’s the least interesting niche from the blogging perspective.

4. Check the keyword search volume

The keyword search volume is another way to see if the niche you've picked is popular. Using a keyword research tool like KWFinder, Moz, Ahrefs, Wordtracker, Ubersuggest, Semrush, and others you can estimate a monthly search volume for keywords related to your niche.  

For example, let's say you want to start a blog about mindfulness. Here is how many searches keywords related to this niche get:

The term "mindfulness" has 12,100 monthly searches in the US:

  • mindfulness meditation - 1900 KV
  • mindful eating - 590 KV
  • mindfulness-based stress reduction - 590 KV
  • mindfulness practices - 390  KV

As you can see, it's a very popular niche, but a very competitive one too. That said, it doesn’t mean you shouldn’t start a blog about mindfulness. If you want, you definitely should!

5. Discover the trends in your industry 

When you've figured out your audience and narrowed down your niche, you need to discover some trends, hot topics, and challenges that you can focus on in your writing. Find the most popular blogs in your industry and see what they are publishing. You can also research some groups on Facebook to find out what is currently being discussed and what challenges people in your field are facing. Write down all these ideas. You’re going to need them for your content plan.

6. Write down 10 first topics or more

If you've picked a good niche –– one that's popular among people and one that you're interested in – you should be able to come up with 10 or more ideas for your first blog posts.   

At this point, you want to see if you have enough ideas to get started. If you run out of titles quickly, you either picked the wrong blog niche, or you need to do more research on your chosen subject matter.

7. Start writing

We can talk for ages about how to choose a blog niche, but this won't help you pick one unless you take your laptop and begin typing. Your first blog posts don't have to be perfect, but you need to enjoy writing them. If you’re quickly bored, you might reconsider your chosen blog niche, and explore other ideas.

If you're still looking for interesting niches, let's explore a few currently trending topics with examples of blogs.

5 popular blog niches

Health and fitness

Healthy eating, spirituality, fitness meditation, yoga – the health and fitness blog niche is full of interesting topics to cover. 

For example, is a hugely popular blog on natural health with three million monthly visitors. Its main topics include nutrition, natural medicine, fitness, healthy recipes, home DIY remedies, and trending health news. This blog belongs to Dr. Axe, a clinical nutritionist and an author of many books about healthy eating.

While it's obvious that many health and fitness blog owners are certified doctors, nutritionists, and personal trainers, anyone can run this kind of blog. In fact, people often get the idea to start a blog about health after they've achieved some progress in their own lives, such as lost weight, reduced stress, or improved well-being.  

For example, Love Sweat Fitness is a popular women-focused blog about living a healthy lifestyle. It was launched by Katie Dunlop who had suffered from overweight and hypothyroidism before she developed her own personal nutrition plan and fitness method. She started posting workout videos on Instagram and Youtube, which then grew into a full-fledged blogging business with an e-commerce shop and a mobile app.

If health and fitness sound like an interesting niche for you, here are some topics you can focus on:

  • Healthy gut
  • Anti-aging
  • Diabetes
  • Skincare
  • Nutrition
  • Supplements
  • Sleep
  • Meditation
  • Weight loss
  • Yoga
  • Weight Lifting
  • Stretching
  • Pilates
  • Jogging
  • CrossFit


If you're a freelance writer or a marketing agency, starting a blog on copywriting can help you attract new clients. Besides, a blog on copywriting can grow into an online school. Copyblogger, for example, is one of the world's most popular schools for writers that started as a blog.

Blog niches in copywriting include: 

  • Email marketing
  • Search engine optimization
  • Landing page copywriting
  • Conversion rate optimization
  • Freelance writing

I also have a blog on copywriting – It's an educational blog that helps writers improve their writing skills and knowledge of content marketing. I started it after I published a book for writers called "From Reads To Leads" last year. 

Personal finance

A pretty popular blog niche today, personal finance includes such topics as:

  • Budgeting
  • Saving money
  • Getting out of debt
  • Saving for college
  • Financial independence
  • Retirement
  • Financial minimalism
  • Investing and navigating the stock market

Here are some good examples of blogs on personal finance:

Afford Anything is a blog that talks about investing, travel, lifestyle design, and financial independence and belongs to Paula Pant. She was a self-employed freelance writer who started investing her money to be able to live freely without having to go to the office and work from 9 a.m. until 5 p.m. She eventually turned into a real estate investor and created an online community with more than 60,000 members.

Jonathan Ping has another inspiring story to share. He had a well-paying solid 9-6 job when she started Eventually, he transitioned to half-time employment, grew his investment portfolio, and kept sharing his discoveries about money. MyMoneyBlog is a member of the Amazon Associate Program. Jonathan's been running it for 18 years now. On the About Me page on MyMoneyBlog, Jonathan says: "I still don’t consider myself an expert."


The niche lifestyle is full of interesting topics to cover: fashion, beauty, design, food, parenting, gardening, home, dogs, cats, pets, and life hacks. I'd say pretty much any topic that represents an author's everyday life and interests, can be considered a lifestyle blog.

Let's look at a couple of examples. 

Goop is a blog run by well-known actress Gwyneth Paltrow. She grew it from a weekly newsletter about healthy eating that she started in 2008. Today, Goop talks about beauty, travel, style, wellness, health, food, and has about 2 million monthly visitors. It also has a large shop with fashion items and beauty products without toxic ingredients from Gwyneth Paltrow's own product line.

The Blonde Abroad is a blog run by Kiki, a California native, who left her career in corporate finance to become a world traveler. She has traveled to over 70 countries sharing her adventures with readers. Now she has a six-member all-female team and her The Blonde Abroad blog has become a multi-level business with various revenue streams including affiliate programs, consulting, social media marketing, all-female travel tours, and digital content creation.

Personal development

Personal development is another nice niche where you can succeed. 

Zen Habits is one of the most popular blogs in this niche. It's run by Leo Babauta. It has two million email subscribers. Here is how Leo describes himself: "I am not an expert, or a doctor, or a coach. I haven’t made millions of dollars and I’m not the world’s greatest athlete. All I am is a regular guy, a father of six kids, a husband, a writer from Guam." Leo quit smoking, became a runner, started waking up early and eating healthy, wrote a novel, lost weight, and achieved a bunch of other things. By sharing his tips on how to curb bad habits and adopt good ones, Leo made Zen Habits a top blog within a year.

Mark Manson's blog is another inspiring example in this niche. Mark Manson is the New York Times Bestselling author of The Subtle Art of Not Giving a F*ck and Everything is F*cked: A Book About Hope. His blog attracts thousands of readers every day. 

Mark Manson became a blogger in 2007 when he started sharing his thoughts on what makes relationships work. That blog became very popular and helped him become a best-selling author when he published his first book.

If you want to build a blog on personal development, here are some topics you can choose to focus on:

  • Career
  • Making money
  • Communication
  • Motivation
  • Focus
  • Relationship and dating
  • Happiness
  • Stress management 
  • Motivation
  • Goal setting
  • Productivity

See more examples of blogs here

There are many more topics you can pick as your blog niche. Unfortunately, I can't cover them all in this blog post. Anyway, I hope my article has inspired you to start a blog and even helped you choose a niche you can stick with for years to come.

Watch it instead:

Subscribe to my YouTube channel for more useful stuff about copywriting and content marketing. I also have daily writing tips on Instagram, so make sure you follow me there too.

Read also:

blog thumbnail
How to Pick a Blog Niche for 2022

Want to start a blog and maybe even grow it into a business? Great idea! But, what should you write about? In this blog post, I’ll help you zero in on the perfect niche for your new blog.

blog thumbnail
Content Writer (Copywriter) Job Description: How to Hire the Best Talent

Need to hire a great content writer but the job market is full of unqualified candidates? Let's figure out what your job ad should say so you could make better hires.