From Reads to Leads
11 Principles of Writing Content People Will Read And Respond To
11 Principles of Writing Content People Will Read And Respond To
+ 40 writing exercises to ramp up your writing skills
A book for copywriters who think like marketers and write like authors. And for their managers, curious why they're not making as many leads with their content as they know they should.
Most books on content marketing offer little new; research your audience, write good content, promote it. But Kateryna's "From Reads to Leads" is refreshingly different, offering a true roadmap to succeeding with content, from developing outlines to structuring your content the right way and writing to elicit a response (the whole point of content marketing). This is truly a book I will refer to time and time again, whenever I need to write a content piece.
Content has a clear role in the marketing process. It must aid the customer journey by moving readers from one stage of awareness to the next until they become leads. In other words, content develops leads. If your content is going to fulfill its duty—to turn readers into leads—people need to actually read it. So how can you write content that people will read?
Target the right reader
Solve an existing problem
Offer better value than other content on the same topic
Show this value to the reader in a simple and clear way
From Reads To Leads teaches you how.
I think overall, the book is a goldmine. It's easily the best content writing book I've ever read (and I've read a lot). I'll always use this book as my reference.
This book equips you with the skills you need to write content that makes readers act instead of writing content that sits on a server and gathers dust. It helps you do the following three things:
The intro got me hooked up! I thoroughly enjoyed the book. I find it very very useful to me, and I love how every chapter starts with a story – I know why that has the purpose of engaging the reader to continue reading, and I can tell you it fully meets the goat 100% with me.
Whenever I finish a chapter and I shily start next with the aim to leave it there, I end up reading the whole chapter without aiming – that happens only with good books! Or I leave it when my eyes are closing... just like now. Good work and a very thorough analysis of how content writing should be done. It shed some lights for me :-)
The work is magnificent. I enjoyed reading and discovered new concepts. I have a few freelance writers that I'm collaborating with. I feel that they need to read From Reads to Leads to level up their skills. So, I'd like to recommend the book to them.
I have been a B2B and B2C content creator for over three decades and have seen a drastic shift in what is considered to be ‘good’ content. As an old-school style writer, it’s often hard to let go of past conceptions around what makes for a good read. Kateryna Abrosymova’s From Reads to Leads is extremely well conceptualised and written. It provides those who are new to content creation and those who have been around the writing block a few times, with a logically crafted and meaningful toolbox for writing content that attracts readers and drives them down the marketing funnel to a desirable action (contacting your company or buying your products/services). Whether you are a career content creator or just want to use the advice to enhance your current capabilities, this is a great addition to your business library.
The book is really good, helpful, and provides a lot of clarity! I enjoy reading it! I really love the flow and the way you write! I am learning along the way and can't wait to finish the book!
The book is extremely thorough and I like the tone a loooot. I really like the almost academic nature of it. It comes naturally to me as I got started in science writing.
So I finally read your book and honestly, it was AMAZING!
Loved the range of topics that were covered and the progression fit nicely with the overall structure of the content, going from big picture ideas like brand and style down to nitty gritty tactics like phrases.
Personally learnt a lot and I plan on continuosly coming back to your book to improve my writing.
I think the structure, language and the tips are really helpful and makes for a really good read.
It's very accessible and easy to understand 😃👌
If you have never written for the Internet, it could be a valuable resource and guidebook for producing better content. It is well laid out, easy to read, and focuses more on creation rather than grammar rules.
I was going to skim the book and form an opinion fast but couldn't stop myself from doing exercises, reading chapters multiple times and taking notes.
I feel I'm the perfect audience of the book that found it at just the right time. Two years ago I wouldn't pay much attention to the book, but today everything clicks together as I read, and I feel a sense of relief.
The size and the structure of chapters are really good, short and engaging, you can't put the book down until you finish one.
I really wish I had read this book when I started my writing journey. It has detailed explanation that provides foundational knowledge. I believe it would be great for instructors to use. It's like a degree on its own.
This was very well done. As someone with a communications/writing education, and who has overseen marketing departments for 20 years - I was surprised at not only the quality, but that I learned some new things. Great work!
I love the book. It helps shape your mind towards systematic content plan and writing based on the user journey. The tips and excerises were amazing . Loved them, very clear instructions. The book breakdown is logical and makes a lot of sense. I like the examples used throughout the book. The decision makers profile - priceless.
From reads to leads” is a very handy and practical guidebook for writers, willing to write and improve their content. An overall impression - must-have, if one wants to start writing articles that “sell” that is, that are trustworthy, that will educate the reader and will make them take actions. Definitely recommended reading.
Kateryna has an abundance of knowledge that content writers need, especially when starting out. From Reads To Leads covers the structure, outline and formatting of content creation. It shows you how to edit your content and even discusses collaboration with others regarding your content.
One of the best parts of the book is that it’s interactive. At each chapter there are writing exercises you perform to better understand her teachings and to get the ball rolling on your learning. You can clearly read she cares deeply for her “readers” and why the book From Reads To Leads was created.
If you are a writer, marketer, website owner, or learning in these fields I would definitely recommend this book. I used this book to teach my employees about content marketing and they’ve learned an invaluable skill to my company.
It's a great book with lots of great content, and it will definitely be a title that I'll share with clients and friends.
Most books on content marketing offer little new ; research your audience, write good content, promote it. But Kateryna's "From Reads to Leads" is refreshingly different , offering a true roadmap to succeeding with content, from developing outlines, to structuring your content the right way and writing to elicit a response (the whole point of content marketing). This is truly a book I will refer to time and time again, whenever I need to write a content piece.
It's easy to understand, practical with the final exercises and lots of examples. I like it.
Kate did an excellent job in putting this book together. Full of value bombs from page 1 until the last chapter. She gave a detailed explanation to every topic and showed practical scenarios that even a grader could clearly understand. Truly a great guide for novice and professional content writers.
Keep writing, Kate!
I have started reading your book and I must say that it is quiet impressive.
Just want to say I loved the book. Very well written and easy to understand. Also for a new copywriter like me it was full of great tips and suggestions, especially the writing exercises. I'm returning to them this week!
Overall, your book is a goldmine. It's easily the best content writing book I've ever read (and I've read a lot). I'll always use your book as my reference.
There's much about it that I like. With just a few tweaks I'd give it a big thumbs-up.
I just finished Chapter 1 and it's one of the most fascinating reading I've experienced recently. I haven't read with so much enjoyment and ease for a long time, thank you.