11 Principles of Writing Content People Will Read And Respond To
A book for copywriters who think like marketers and write like authors. And for their managers, curious why they're not making as many leads with their content as they know they should.
Most books on content marketing offer little new: research your audience, write good content, promote it. But Kateryna's "From Reads to Leads" is refreshingly different , offering a true roadmap to succeeding with content, from developing outlines, to structuring your content the right way and writing to elicit a response (the whole point of content marketing). This is truly a book I will refer to time and time again, whenever I need to write a content piece.
It was AMAZING! Loved the range of topics that were covered and the progression fit nicely with the overall structure of the content, going from big picture ideas like brand and style down to nitty-gritty tactics like phrases. Personally learned a lot and I plan on continuously coming back to your book to improve my writing.
I was going to skim the book and form an opinion fast but couldn't stop myself from doing exercises, reading chapters multiple times, and taking notes. The size and the structure of the chapters are really good, short, and engaging. You can't put the book down until you finish one.
The book is extremely thorough and I like the tone a loooot. I really like the almost academic nature of it. It comes naturally to me as I got started in science writing.
I really wish I had read this book when I started my writing journey. It has detailed explanation that provides foundational knowledge. I believe it would be great for instructors to use. It's like a degree on its own.
As someone with a communications/writing education, and who has overseen marketing departments for 20 years - I was surprised at not only the quality but that I learned some new things. Great work!
If you are a writer, marketer, website owner, or learning in these fields I would definitely recommend this book. I used this book to teach my employees about content marketing and they’ve learned an invaluable skill to my company.
I've passed the 1/3 mark in your book and have to tell you I am loving it. I have been a content creator for many years and this is giving me a whole new perspective on how to get the reader's attention and, moreover, keep it.Wanted to add that if the first 1/3 is this good, can't wait to read the rest.
Kate did an excellent job in putting this book together. Full of value bombs from page 1 until the last chapter. She gave a detailed explanation to every topic and showed practical scenarios that even a grader could clearly understand. Truly a great guide for novice and professional content writers. Keep writing, Kate!
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