From Reads to Leads is a newsletter for writers who want more. It's about marketing. Strategy. Positioning. Operations. Results. And yes, it talks about writing too. But through a marketing lens. If this was sent to you, subscribe here so you don't miss the next email.
In today's newsletter:
They wanted something more exciting in their titles.
I didn’t get it at the time. I figured being a content writer was something to be proud of. Not everyone can create great content. If you work hard enough, you can build your own voice and people will notice.
And it is kind of true. But in my experience, unless a writer understands the marketing game, they're useless.
In fact, in the introduction to my book From Reads To Leads, I tried to get this point across:
“Companies hire content writers to create content, right? Yes… but. To be frank, people don’t really need more content. There’s already tons of content on the internet. Too much, in fact. The reality is that companies don’t hire content writers to churn out new content. They hire them to do marketing.”
Kateryna Abrosymova
You can read the first chapter of my book here.
They are like ChatGPT, but slower.
I met a content writer with 8 years of experience at one of my mentorship sessions. Her goal? To land a job with an above-average salary. The reality? Nobody wants to hire her.
I see it every day.
AI isn’t the reason content writers are losing jobs or don't get paid what they want. It’s the fact that their work doesn’t move the needle.
Because, at the end of the day, you are:
Go beyond words and sentences. Grow. Make your work deliver real impact. Become a marketer.
I’m not going to do lectures on marketing.
I want to share real-life stories and lessons from my own experience and the experiences of others who’ve made the leap.
I will help you learn the easy way.
It's awesome to see you here.
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And we're done! Hope you had fun.
See you next week.
Best,
Kate
P.S. If you like this newsletter, please refer your friends.
Stories of well-known brands, Super Bowl commercials, works of fiction, plays, games, even paintings, and music—behind any good story is the same narrative structure that humans have been using since they became humans. Read on to learn how to apply the most popular story pattern to your content.
A list of skillsets that content writers need when applying for a job and growing their careers.
Articles no one reads... Non-stop requests from ebooks to Instagram captions... Feeling a cog in the content machine... If you're thinking "Oh sh*t, that's me!" it's time to pivot into high-impact work. My newsletter will tell you how.
