Content Writer Interview Questions

What questions should you ask a content writer at a job interview to reveal their skills and experience? These are my top 10 content writer interview questions!

I'll be honest. I've never been interviewed as a content writer. But I interview other content writers myself and this is my list of top 10 questions content writers might be asked at a job interview.  ⁠


1. How does great content differ from poor content?

Good writers will have their own specific definition of great content. If you don't have it yet, try to define it. If they ask you this question at a job interview, you want to sound confident and specific. Don't be generic. 


2. How do you decide what topics to write about?


This question reveals your understanding of content planning. While a content writer's job is mostly to write content and not to plan content, content writers are also marketers and should understand the "why" behind each topic. 


3. What SEO requirements should your content align with?


SEO requirements are important. If you don't understand them, your content will have a hard time climbing to the top of Google search results – the place you want to reach to make sure people can find and read your content.


4. How do you analyze your content performance?


Writers who care about what they do want to know how their content performs. How many people have found it? Where did they come from? How much time did they spend reading it? What did they do next? Make sure you understand how to analyze the performance of your content in Google Analytics.


5. What topics do you like writing about? 


This question reveals your expertise in a particular subject. If you like a certain topic, it means you understand it well enough or are curious to know more about it. It's hard to be great at writing about something you have no interest in. 

6. Why did you choose to become a content writer?


This question reveals how serious you are about being a content writer. If you see content writing as your career and want to grow at this job, it's always a great sign for any employer.

7. What book are you reading now?

Steven King said: “If you don't have time to read, you don't have the time (or the tools) to write. Simple as that.” Nothing inspires a writer like reading someone else’s words. That's why good writers read a lot.


8. What do you enjoy most about writing?


It's hard to be good at something you don't enjoy. For example, I don't enjoy cooking, and if somebody asked me what I enjoyed most about cooking, I wouldn't even know what to say. The same with writing. Good writers enjoy writing and know what exactly they enjoy most about it. 


9. What is the hardest thing for you in writing?

Things you enjoy aren't necessarily easy. The hardest thing in writing is something where you can improve. If you understand what that thing is, you can grow in your career as a content writer.

And this brings us to my last question:


10. How do you see your professional growth as a content writer?


A job where you don't see any opportunity for growth is a dead-end job. You need to have a clear idea of how you want to grow as a content writer. If you don't know this, maybe it's better to spend your time doing something else.

Okay, there you have it: "10 questions content writers get asked at job interviews"


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Now, let's see how self-aware you are. How did you choose to become a content writer? Was it a conscious decision? Or did you just decide to try it and see how it goes? Drop your comments to my video on YouTube. Every week I share my ideas and tips on content marketing with writers, B2B marketers, and business owners. Make sure you subscribe to my YouTube channel.


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