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From reads to leads

Your product is complex. Your messaging is a mess. Your content feels like ChatGPT. If you’re thinking “oh sh*t, that’s us!” this newsletter will show you how to fix it. Positioning, messaging, and content strategy for B2B tech.

Read previous issues

people

This is how you lose a client in 3 moves

Why this CEO would rather watch his traffic crash than hire another SEO expert

people

How to build a personal brand (it's not about posting on LinkedIn)

Everyone gets it backwards.

copywriting

Why your copy sucks. And how to fix it

"Our writers just don't get it" (spoiler: it's not the writers)

copywriting

What Copywriters Can Learn From David Ogilvy

They call him the "father of advertising," a marketing pioneer, and a creative genius. He's the author of Confessions of an Advertising Man and Ogilvy on Advertising. In this blog post, we'll talk about David Ogilvy, and what we can learn from his timeless marketing advice.

content

Your metrics are lying to you

Here's how to track what matters instead of what makes you feel good.

copywriting

How I’d start if I wanted to become a copywriter today

Want to become a copywriter but don't know where to start? Here's exactly what I'd do if I were starting from scratch.

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From reads to leads

Read previous issues

This is how you lose a client in 3 moves

How to build a personal brand (it's not about posting on LinkedIn)

Why your copy sucks. And how to fix it

What Copywriters Can Learn From David Ogilvy

Your metrics are lying to you

How I’d start if I wanted to become a copywriter today