New email newsletter!

From Reads to Leads

Articles no one reads... Asked to write everything from blogs to Google Ads... Feeling a cog in the content machine... If you're thinking "oh sh*t, that's me!" then it's time to re-evaluate your career and figure out how to pivot into something high impact. This newsletter will tell you how.

Read previous issues

people

How to hire a Head of Content

Need a Head of Content? Here's where to find them and how to evaluate them.

copywriting

How NOT to write a case study

That case study was a disaster, 3 mistakes to avoid, and a template to get it right.

strategy

Your ICP is useless without this

Discover the missing element and know exactly what to do in marketing and sales

copywriting

Play against expectations

How to be memorable and create contrast. Like a CTA button.

strategy

How to plan a marketing project

What if every marketing initiative were planned like a project? Here's your blueprint.

strategy

How to build a distinctive POV

Pick an enemy. Take stand. Build a POV. Discover how.