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Articles no one reads... Asked to write everything from blogs to Google Ads... Feeling a cog in the content machine... If you're thinking "oh sh*t, that's me!" then it's time to re-evaluate your career and figure out how to pivot into something high impact. This newsletter will tell you how.
I’ll show you how to set specific goals and create a strategy to hit them, with examples you can actually replicate.
Want to become a copywriter but don't know where to start? Here's exactly what I'd do if I were starting from scratch.
Stop copy-pasting from AI and start writing with human voice, context, and lived experience.
Can’t come up with an effective message? Copywriting formulas might be the perfect solution! Check out my favorite copywriting formulas to use in article intros, social media captions, emails, landing pages, ads, and everywhere else you write online.
Every content marketer eventually faces a choice: build the machine, or write the message it sends.
Break free from the stereotypical tone of voice. Be authentic to be distinct
