Exercise #34
Rewrite using a conversational tone

The paragraph below is boring. It uses a formal writing style with lots of clichés, passive voice, and long-winded sentences. Rewrite it using a conversational tone of voice.

A large number of websites are built based on what looks good rather than by focusing on functionality and design that converts. The solution is to use a conversion-centered design on your website, which entails using established design principles to persuade users to tackle a single business-driven goal, helping to increase conversion rates and drive more leads.

Don't know how to do it? Read Chapter 34 of the book From Reads To Leads.

Subscribe to Reads to Leads