Exercise #34
Rewrite using a conversational tone

The paragraph below is boring. It uses a formal writing style with lots of clichés, passive voice, and long-winded sentences. Rewrite it using a conversational tone of voice.

A large number of websites are built based on what looks good rather than by focusing on functionality and design that converts. The solution is to use a conversion-centered design on your website, which entails using established design principles to persuade users to tackle a single business-driven goal, helping to increase conversion rates and drive more leads.

Don't know how to do it? Read Chapter 34 of the book From Reads To Leads.