Exercise # 20
Put these formulas to use

Pick out two or three formulas you like most (or pick all of them) and try using them to communicate this message: 

Build your website in an hour using our intuitive website builder. 

These are all the formulas you just learned:

  • AIDA
  • PAS
  • Before–After–Bridge 
  • PPPP
  • AICPBSAWN

Don't know how to do it? Read Chapter 20 of the book From Reads To Leads.

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