Exercise #13
Map your content

Do you already have a bunch of content on your blog? It’s time to map it! Here’s how:

  1. Collect links to all your existing content assets in one spreadsheet. 
  2. Review your existing assets and map them to relevant phases of the reader’s journey.
  3. Include CTAs in your existing content that move readers to the next stage of their journey. Make sure these CTAs are connected with your key messages.
  4. See if there are any gaps you can fill with new ideas.

At Kaiiax, we’ve created a template for a content map built around the reader’s journey (using Schwartz’s stages of awareness). You can download it and use it as a starting point for your own projects.

Don't know how to do it? Read Chapter 13 of the book From Reads To Leads.