Assume you need to write an article titled “Why Ruby on Rails is the best framework for web development” for a company that provides web development services. Who will you need to talk to so you can include their expertise in your article? Make a list of people (job roles) to interview and prepare a list of questions to ask them.
Don't know how to do it? Read Chapter 39 of the book From Reads To Leads.
Subscribe to From Reads to Leads for real-life stories, marketing wisdom, and career advice delivered to your inbox every Friday.