Exercise #12
Create a key message

Assume you’re writing an article on how online marketplaces have changed the world. The company you work for sells a white label software solution for building online marketplaces. Create a key message that includes the following components:

  • Supporting arguments
  • Proofs
  • Relevant experience unique to your company

Don't know how to do it? Read Chapter 12 of the book From Reads To Leads.