Exercise #1
Come up with ideas for content that aligns with your reader’s journey

Come up with one content idea for each of three B2B buying jobs in Gartner’s B2B buying journey (identify a problem, explore solutions, select a supplier). The goal of your content is to attract a reader who wants to hire a web developer abroad to build a product for a startup. Assume that you’re working for a recruitment company that assists clients with hiring software developers.

Don't know how to do it? Read Chapter 1 of the book From Reads To Leads.