Exercise #14
Analyze the hero’s journey

Watch the “Televerde Customer Story” made by LinkedIn about Televerde, a B2B lead generation agency that uses LinkedIn’s solutions. Then answer the following questions:

  • Who is the hero in this story?
  • Who is the mentor?
  • What role does the sales navigator play?
  • What event is the call to adventure?
  • How does the hero transform?

Don't know how to do it? Read Chapter 14 of the book From Reads To Leads.

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